Video brochures are very useful for developing communication and increasing engagement among the target audience. LCD video mailers or the videobooks are becoming key for developing a premium and memorable experience for the target customers. In this blog post, we are going to look at 6 ways LCD video mailers are becoming crucial for business communication.
With the new era of digitalization, the growing shift from traditional print media to interactive media has been observed massively. An LCD video mailer can be used as a marketing tool to attract customer attention. It consists of a physical brochure or book, which has an integrated LCD screen, speakers, and control buttons. Whenever the mailer is opened, the LCD screen automatically plays the video, displaying a captivating brand message.
Here are the 6 ways through which video books can be used to improve business communication.
To Create a Memorable First Impression
In marketing, if your target audience can remember your brand, half of your battle is won. An LCD video mailer is a demonstration of experience. Therefore, LCD video mailers are a great way to draw an ideal first impression, because the target audience receives a personalized video.
The design of the LCD video mailers is sensory. The visual teasers and the auditory cues act as the ‘hook’, which encourages viewers to continue watching and explore further. The act of opening the video mailer is designed to leverage the curiosity of the target audience. This way, they will remember the brand’s name, leaving a permanent mark in the customers’ mind.
These video books are ideal for high-value clients, investors, or luxury product launches. LCD video mailers can also be used in promotional or launching events, so that clients and customers remember the event for a long time.
With a lesser cost than a TV commercial or a social media advertisement, LCD video mailers can make the target audience feel more personal.
Personalization That Speaks Directly to the Recipient
Integration of custom video messages in the video mailers has enhanced the scope of customization for brand-specific events. These assist in delivering personalized messages, making every customer feel valued and respected. This not only adds a personal touch but also increases brand loyalty.
Target audiences can hear and see a person from the brand itself through the LCD screen and feel heard and respected. This way, trust and emotional connection are established in B2B communication.
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Ideal for Corporate Pitches and Presentations
An LCD video book enables users to craft beautiful messages. Therefore, it can be useful for delivering corporate pitches. Video mailers can also be incorporated by businesses into proposal kits and to maintain corporate communications with other companies. So, whatever your business needs, from a quick product pitch to short ‘thank-you’ notes to the customers, an LCD video mailer can be used effectively.
One of the main advantages of LCD mailers is that they combine digital storytelling in a tangible presentation medium. Despite being flexible, you can do storytelling all while maintaining professionalism.
Measurable ROI Through Enhanced Engagement
LCD video mailers can also help businesses to deliver a premium perceived value to the target customers. The video mailers can increase the likelihood of potential customers opening the video mail.
Direct mail campaigns combined with LCD video mailers increase retention rates of customers and boost response rates. The combo of light, sound, and the exterior of the video mail book drives potential customers to respond faster.
LCD video mailers come with unique QR codes, which track the response rates. Customers scan the QR code for more information regarding the business. In most cases, a ‘call to action’ is also embedded in the video mailers.
Combining video in the print medium of promotional campaigns has been an advantageous move for businesses, as they are using video mailers to promote their business to customers, enhancing business communication.
Versatility
In the current volatile world of brand promotions, it is difficult for businesses to make a lasting impact on the minds of their target audience. Therefore, businesses can use LCD video mailers to make themselves stand out from the competition.
Thankfully, video mailers can be used in multiple marketing campaigns, including product launches, event invitations, sales pitches, and more. These are also effective for both B2B and B2C campaigns. Therefore, businesses can build a lasting impression on their customers and reinforce their brand identity.
Modern, Sustainable, and Reusable Option
Thanks to the businesses’ concern for sustainability, they are opting for more eco-friendly brand promotional campaigns. New LCD video mailers are rechargeable and reusable. These can be repurposed in trade shows, events, or multiple campaigns. It reflects how your company is ready to commit to innovation and sustainability.
Final Words
LCD video mailers have become a highly effective way to improve business communication. They bridge the gap between technology and human connection, bringing everything together. Besides these six benefits of LCD video mailers, they are highly cost-effective, which businesses opt for instead of huge amounts on promotional campaigns.
Use LCD Video Mailers to establish improved Business Communications!
Want to initiate redefined business communication? Look for customized LCD video mailers to attract customers or clients in real time.
